Do I have an idea?
Insight Marketing is about the two parts needed to generate leads. First you need a CRM tool — Hubspot is the gold standard — that you actually use and leverage to its full capacity, The other vital half is having something interesting to say: Insights. This is often relegated to the term content, but it’s much greater than that. It’s big thinking, designed well and uniquely you. It might be funny or profound; text or video; raw or polished. But it will be your voice.