INSIGHT MARKETING:
Digital Content & Inbound Demand Generation
Insight Marketing uses Inbound practices to generate leads by drawing traffic to your site. You need two parts. First, a CRM tool — Hubspot is the gold standard — that you actually use and leverage to its full capacity, The other vital half is having something interesting to say: Insights. This is often relegated to the term content, but it’s much greater than that. It’s big thinking, designed well and uniquely you. It might be funny or profound; text or video; raw or polished. But it will be your voice.
The Voice is a recognized leader in the email and online marketing arenas. We have crafted dozens of campaigns for years, and are experts in coding, templates, A-B Testing, metrics and analysis.
Email campaigns are now a core feature of content marketing. The Voice integrates all appropriate online channels into the sales funnel campaigns we create for our clients.
We are certified Hubspot partners and authorized by Google for work such as SEO, PPC and Analytics. Our training & experience will integrate your CRM with Marketing with Sales to move prospects through the buyers’ journey.
The Process (in broad strokes):
STRATEGY
Road maps, personas. Who are you talking to, what do you have to say and how are we going to get you heard?
SEO
Site optimization, links, keywords. Make your site a Google magnet.
COMPONENTS
Email marketing automation, landing pages, calls to action, offers
CONTENT
CONTENT! CONTENT! CONTENT!
Blogs, articles, videos – what do you have to say that people care about? This is one of our strongest offerings. We will work with you to strategize your messaging; then deploy our all-stars for content development: copywriting, layouts and videos. If you want to run with it from there; great, or we can handle the governance and content management going forward.
SEM, AMPLIFICATION AND SYNDICATION
If your content goes out and nobody sees it, was it worth killing an eTree for it?
REPORTING AND ANALYTICS
This is where the sales funnel rubber meets the road. How many qualified leads are you generating?
RINSE & REPEAT
Test various options, expand on what’s working, refine or ditch what’s not.
Web Design & Development
SITE DESIGN & DEVELOPMENT
Ideation, UX, Design, Content Management, Mobile Optimization and E-commerce. We’ll meet to discuss your goals, situation, history, users and technical requirements. We’ll do research to learn your business and industry. Then, we put the pixel to paper. WordPress is hugely popular, but we are technology agnostic and will use the right platform for you. We’re also adept at web app development, including integrated e-commerce platforms. Dream it… then have us build it.
USABILITY AUDITS
How’s your site doing now? Click here for a free report. Did you get straight A’s? Few do. We can identify and recommend what should change, how to do it and how much it will cost.
TRAFFIC GENERATION
SEO, SEM & PPC: Google adwords & Video Network; ReMarketing; Facebook Advertising, Email Marketing, Banner Ads; Mobile Marketing, SMS & MMS: It’s called amplification. What paid search and marketing tools will generate traffic and deliver the traffic you need from the prospects you covet?
Mobile Apps
iPhone, iPad & Android Development: Mobile traffic now exceeds desktop — and it’s not going back. Our expertise in mobile application development connects you with your customers on their terms, wherever they are.
TVEYES iPhone App
This is an app we did for TVEYES. Want a closer look? Click here to see it on the itunes store.
DB2 Catalogue Reference Guide
Mobile app of IBM’s vast DB2 catalogue. View the App on the iTunes store here.
CA Molecular Mainframe
This is an app we did for CA Technologies. This web and mobile app allowed CA to communicate the depth and value of its mainframe products in a way that customers could easily navigate and consume. To interact, click here.
Fairfield University Interactive Campus Map
An interactive campus map designed for Fairfield University using Google maps SDK. To interact, click here.