Vision Solutions provides robust high availability, disaster recovery, migration and data sharing solutions for IBM Power Systems. The Voice built a campaign around the “highly evolved” nature of their software by highlighting that they had “isolated the simplicity gene” in the DNA. This powerful campaign was extended to multiple channels: videos, print ads, trade show properties and even an online game, where users could post scores on a leaderboard, share and win prizes for “evolving”.
They’re like little Pixar movies. We had them playing on big-screen monitors in our new Durham (North Carolina offices) when the CEO came. He was blown away.” — Melissa Sargeant, VP of Marketing, Avalara