Avalara has created perhaps the best software solution for the complicated and arcane task of integrating sales tax into a company’s financial system. While they save their customers vast amounts of time and money, it’s not the sexiest solution to talk about. To address this, The Voice created the world of  Avalara — a 3D animated universe that clearly shows their clients’ problems and how Avalara solves them. The videos and animated emails were so successful in America that Avalara’s EMEA division contacted The Voice to demonstrate their VAT services.

“They’re like little Pixar movies. We had them playing on big-screen monitors in our new Durham (North Carolina) when the CEO came. He was blown away.” — Melissa Sargeant, VP of Marketing, Avalara