Repositioning an OEM process control manufacturer to an agile app and computer commercial kitchen operations partner
Kitchen Brains has an outstanding reputation reputation among the world’s most successful commercial kitchen (fast food) operators. However, it was seen by many as an old-line manufacturer of timers and controllers. The firm wanted to preserve this important and profitable customer base, yet promote its modern line of mobile apps, which enabled electronic control of computers, appliances, measure food safety, electrical consumption and other valuable data.
The Voice was able to help reposition Kitchen Brains as a valued partner with a contemporary product line, able to meet the needs and challenges their customers face today with:
- Series of 3D animated videos
- Event show property
- New website with custom code
- Rebranding of collateral and signage