The Voice | The George Washington of Advertising
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The George Washington of Advertising

Category: History of Advertising

P.T. Barnum

NEW: A Short Video on the Great Tom Thumb

Charles Stratton, well known as General Tom Thumb, was an enormously successful and popular entertainer in the mid-1800s. The Voice and Ray Corriea examine his life, and discuss other dwarfs in popular culture.

Phineas T. Barnum has a sullied reputation today. He’s perhaps best known for his circus, now called Ringling Brothers and Barnum & Bailey, which he actually began when he was in his 60s. Historically, the circus conjures up images of fast talkers with loose morals, of social outcasts who have found a home in the community of the traveling show. There are the barkers who overpromise, the fortune-tellers and games of chance where the only sure bet is that you’ll lose your money. He actually invented many techniques that are still in use in advertising today, such as the Loss Leader, the Teaser campaign, the use of color and more. Watch The Voice Ad House: The Barnum Wall