De StijlCategory: Ad House Gallery
De Stijl Room
de Stijl (Dutch for The Style) is the magazine name (1917-31) and graphic design style led by the Dutch painter, writer & designer Theo van Doesburg and Piet Mondrian. The style is instantly recognizable, with its rectangles, thick black lines and primary colors, especially red, as it signified revolution. These qualities are seen as the hallmark of a new society, especially the Russian Constructivists. Many leading artists and thinkers felt that excessive ornamentation and design hid the true nature of design. Mondrian said “curves are too emotional.”
de stijl is the extreme example of using what the designers thought were the fundamental and unadorned components of design. Van Doesburg’s magazine, de Stijl, sought to incorporate art into the buildings, products and designs of daily existence. De Stijl wanted the ultimate in style and spirit. Piet Mondrian was a landscape painter until he saw cubism in 1911. Then, under the influence of M.H.J. Schoenmakers, he gravitated to his mature style of horizontal & vertical lines and primary colors.
In 1924, Gerrit Rietveld designed the very progressive Schroder House in Utrecht. It still stands today — the “only” existing 100% de Stijl house in the world. De Stijl and Dada actually collaborated for a while, even though van Doesburg recognized they were opposites. He wanted Dada to destroy the system, then have De Stijl build the new one.
See our featured works